There is a difference between doing something the typical way, my way and the best way. When my way is unexamined, then we are simply driven by ego. If you are an engineer, scientist, artist, athlete, chef, etc. you can succumb to the typical group thought or you can pursue a better way. The incremental steps, when slight improvement is found, provide an inexplicable joy and fuel to press on even more.
The performance levels we have achieved in software with ShofarNexus™ have distanced ourselves from the typical and fueled our desire to press on.